Adidas creates their first sneakers made from marine plastic waste

After an event, organized by the United Nations in New York on the 29th of june, Adidas, the german ready-to-wear company announced the creation of new sneakers which are entirely made from plastic waste pulled from the ocean.

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Source: fastcoexist.com

This initiative takes place within the context of a partnership between Adidas and the Parley For The Oceans’ organisation, which aims to end the pollution in the oceans. Parley is « the space where creators, thinkers and leaders come together to raise awareness for the beauty and fragility of our oceans and collaborate on projects that can end their destruction”.

Most of the plastic waste collected from the water are fishing lines and filaments, which are extracted from fishing nets, illegaly thrown in the water. The Sea Sheperd Conservation Society Association has been in charge of collecting them for Adidas.

It is important to understand that this is a concept shoe and it is currently utilising absolutely new materials and processes, which over the coming months will be worked on, refined and up-scaled into consumer product,” said Alexander Taylor, the british designer, who also designed the limited-edition AdiZero Primeknit trainers for Adidas in 2012.

The sneakers are manufactured in an environmentally friendly manner since they are weaved: this method of manufacture will help to avoid the wasting because there is no need to cut specific patterns like for most of the shoes.

Eric Liedtke, member of the Adidas Executive Board, said that the footwear industry doesn’t show enough interest for the preservation and the protection of the world’s oceans. A spokesman of the group specified that « this is not a plan, this is an action. We created this to show what we are capable of thinking all together and cooperating”.

These new sneakers are not marketed for the moment because they require adjustments and improvments but a placing on the market is expected for 2016.

“Plastic oceans”

Each second, 412 kg of plastics are thrown into the sea, mainly stemming from the mass consumption. Most of the waste is located in the sea bottom, when the rest is floating on top of the water. All the food chain is affected since the smaller pieces of plastic are ingested by birds or fishes, which, in turn, are going to be eaten by bigger animals and so on. The animals find themselves trapped in some debris, especially the abandoned fishing nets. Moreover, plastic may also be used as a support for chemical molecules or bacteria.

 

Sources :

http://www.dezeen.com/2015/07/08/adidas-parley-sports-shoe-alexander-taylor-recycled-ocean-plastic/

http://www.forbes.com/sites/abinlot/2015/06/30/adidas-and-parley-team-up-for-sneakers-made-from-recycled-ocean-waste/

http://www.huffingtonpost.com/2015/06/30/adidas-shoe-made-of-ocean-trash_n_7699632.html

http://www.parley.tv/

http://www.seashepherd.org/

http://www.francetvinfo.fr/jt-permanent.html

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